Nike x Lil yachty & the concrete boys: “Picture day”
wRitten & directed by Yachty & Taylor Fauntleroy
Nike x Lil yachty & the concrete boys: “Picture day”
wRitten & directed by Yachty & Taylor Fauntleroy
Nike x Lil yachty & the concrete boys: “Job Well Done”
wRitten & directed by Yachty & Taylor Fauntleroy
Nike let us make a workplace comedy to sell sneakers
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Nike let us make a workplace comedy to sell sneakers 〰️
we’re just tiny bags of meat clinging to a spinning rock, improbably assembled from dust, meteors, and one very determined sperm. The ILYSFM world leans into that absurdity—a cinematic space-western drifting through the vastness of existence, only to zoom hard into the messy, funny, heartbreaking little moments that actually make life feel meaningful.
Dave described the song as trying to get close to someone, only to lose yourself — pulled in opposite directions until you fracture and are pushed away.
I only speak about love in metaphors… so we put him in a wind tunnel and altered his molecular biology as he tried getting close to a fan.
Glass Animals "ILYSFM" Toilet Seat
by Bailey Hikawa
Creative Direction by Dave Bailey & Taylor Fauntleroy
Fun fact: We pre released a real copy of the album encased in a toilet seat
Glass Animals "The Cosmic Zoom"
Created by William Bartlett
Creative Direction by Dave Bailey & Taylor Fauntleroy
(Fun fact: we put the first ball gag in outer space)
Glass Animals "A Tear in Space (Airlock)"
Directed by Taylor Fauntleroy and Drew Kirsch
Creative Direction by Dave Bailey & Taylor Fauntleroy
Glass Animals "ILYSFM" Toilet Seat
Fun fact: We pre released a real copy of the album encased in a toilet seat
Click here for glass animals ILYSFM campaign
〰️
Click here for glass animals ILYSFM campaign 〰️
All Microsoft wanted for Christmas was to bring their adorable AI assistant, “Mico,” to life on the big screen for the very first time. I wrote, directed, and edited the spot just in time for the holidays.
Microsoft copilot x Lisa Rinna “Mico the merrymaker”
Writer, Director, editor: Taylor Fauntleroy
Apple Music said, “We’ve got Nile Rodgers coming in to explain this wild new thing called Spatial Audio… how do we show it?”
So we politely ignored documentary convention and did the only sensible thing: we surrounded Nile with a wall of screens—visualizing the sound, blasting b-roll everywhere, and basically turning the room into a visual symphony.
Apple Music: Nile Rodgers on the Power of Spatial Audio
Director/Creative Direction by Taylor Fauntleroy
Apple Music x Kane Brown "Different Man"
Director/Creative Direction by Taylor Fauntleroy
SoFi’s “Generational Ambitions” campaign centers on financial goals, personal journeys, and the drive that connects their athletes to their customers. I was brought on to heighten those internal journeys visually—using VFX and editing to externalize ambition, pressure, risk, and triumph and connect that emotion directly to the customer’s own financial path.
SoFi
Sofi x Jayson Tatum “win every day'“
Directed byTaylor Fauntleroy
Sofi x Wyndham clark “generation ambitions'“
Directed byTaylor Fauntleroy
Sofi x Jayson Tatum “Narrating the future'“
Directed byTaylor Fauntleroy
on 48 hours’ notice, we took Tyla to a real party in the ViGiDal favela in Rio de Janeiro. The only objective was to make the audience feel like they were at the party… which led to some pretty trippy creative decisions by yours truly..
Fun fact: the final video has actually been used at Harvard to help demonstrate the visual effects of hallucinogens.
TYLA “SHAKE AH”
Directed by Taylor Fauntleroy
TikTok Behind The Breakthrough: Easykid
Directed by Taylor Fauntleroy
TikTok Behind the Breakthrough: WizTheMC
Directed by Taylor Fauntleroy
TikTok Behind the Breakthrough: Ravyn Lenae
Directed by Taylor Fauntleroy
TikTok wanted a series that could tell artists’ stories while connecting them to the platform—without it feeling like an ad.
So we built three distinct sets for each artist, creating visual worlds that represented different chapters of their journey. The result was a cinematic evolution on screen… and some pretty cool billboards lighting up Times Square.