Written & Directed by Yachty and Taylor Fauntleroy
Glass Animals "ILYSFM" Toilet Seat
by Bailey Hikawa
Creative Direction by Dave Bailey & Taylor Fauntleroy
cosmic zoom
Fun fact: we sent the first-ever ball gag into outer space.
my mom was proud.
Tear in space
For “A Tear in Space,” Dave described the song as being about trying to get close to someone, only to slowly lose yourself in the process — pulled in opposing directions until your sense of identity fractures and you’re ultimately pushed away.
I only speak about love in metaphors… so we put him in a wind tunnel and altered his molecular biology as he attempted to get close to a fan.
Toilet seat
We pre-released Glass Animals’ album ILYSFM encased in resin inside a toilet seat.
Ever since that moment, manufacturing toilet seats has been a top creative priority of mine.
Click here for glass animals ILYSFM campaign
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Click here for glass animals ILYSFM campaign 〰️
Apple Music
Apple Music said, we have nile Rodgers coming in to explain this crazy new sonic technology call Spatial Audio, how do we show it?
these are the challenges I enjoy.
Tyla
Fun fact: on 48 hours’ notice, we took Tyla to a real party in the ViGiDal favela in Rio de Janeiro. The only objective was to make the audience feel like they were at the party… which led to some pretty trippy creative decisions by yours truly..
Fun fact #2: the final video has actually been used at Harvard to help demonstrate the visual effects of hallucinogens.
Tik Tok
TikTok wanted to create a series where we can visit artists past… without traveling all over the world.
We told each artist’s journey through three distinct set builds, building visual worlds around their evolution, and ended up with some very cool billboards in Times Square.